A few methods to consider when building yours.

I love personas. I feel really lucky that I get to spend a lot of time at work thinking and talking about them. For those less familiar with the concept, personas are fictionalised representations of different types of users that come into contact with your product or service. …


Update March 2021 — On International Women’s Day 2021, the ongoing coronavirus situation has continued to exacerbate discrepancies for women and girls with disabilities, including a 3.5x greater chance of death in the UK and at-capacity hospitals deciding that their lives just aren’t worth saving. …


I’m working on revamping our customer personas, so I’ve spent a lot of time lately looking at stock photography. As accessibility and disability inclusion are important to me, I’ve noticed that it is not easy to find stock photos which represent disabilities. This is problematic in three main ways. Overall…


Personas are used across organisations in UX or marketing to help businesses better understand the customers they are serving. Like any deliverable, it’s important to consider the accessibility of personas so that your audience can understand and engage with them. …


Image of rainbow lights/ “Night Light” by Tim Taylor CC by 2.0

As Pride month comes to a close, we will see rainbows leaving shopfronts and social media logos. For those of us who build websites, products and services, it is our responsibility to be inclusive and think about how our design choices affect others every day of the year.

A few…


Doing better for our customers means doing better for ourselves

I’ve been leading accessibility efforts at Anaplan for a year now, and it’s been an amazing journey. I’m on a product team, so my job is to help produce things — the what. Yet our work on accessibility has been…

Alicia Crowther

Research Principal @ AND Digital currently HIRING researchers. Follow Alicia for more stories about inclusive design, building teams and strategic leadership.

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